EXPERIENCE

Associate Project Manager
BlueCross BlueShield of Tennessee - May 2025 - present

• Partner with stakeholders to deeply understand business needs and priorities, translating them into project requirements that lead to more targeted and effective outcomes

• Lead cross-functional enterprise initiatives from planning through execution, resulting in improved customer satisfaction and alignment with strategic goals

• Facilitate communication across departments and leadership, increasing transparency and accelerating decision-making throughout the project lifecycle

  Identify risks early and implement mitigation strategies, reducing delays and ensuring the successful delivery of high-impact initiatives

Sr. UX Researcher
Genuine Parts Company - Oct-Dec 2024

• Conducted qualitative and quantitative research to inform B2B product design, resulting in improved usability and stakeholder alignment

• Synthesized findings into actionable insights that influenced the product roadmap and enhanced user satisfaction

• Collaborated with product and engineering teams to integrate research into design cycles, accelerating development and reducing rework

UX Researcher, Accessibility Analyst
BlueCross BlueShield of Tennessee - Aug 2023 - Sep 2024

• Pioneered mixed-methods research with assistive technology users; translated insights into product priorities, achieving WCAG 2.1 AA compliance and enhanced website accessibility

• Executed large-scale benchmarking tests to identify key feature opportunities that greatly reduced user friction and improved UX efficiency

• Collaborated with product and engineering to conduct comprehensive accessibility audits and testing, reducing legal risk and improving overall usability
  

UX Researcher & Designer
LH Creative Co. - Aug 2022 - Jul 2023
Clients - SMPL Terms, Career Coaching Pro, Inclusive, Weavechain, Tech Fleet

• Collaborated with stakeholders to gather requirements and ensure business and customer goals were met, maximizing ROI

• Pioneered lean research methodologies on a constrained budget, informing product strategy and improving user engagement by 15%

• Developed customized, rapid workshop frameworks to align diverse stakeholders on core user needs, accelerating the design solution phase by one week

• Designed interactive wireframes and prototypes within Agile sprints, significantly accelerating development timelines and greatly improving overall usability

UX Researcher & Digital Marketing
Down Syndrome Association of Atlanta - Aug 2019 - Aug 2022

• Conducted user and stakeholder workshops to inform information architecture and website redesign, increasing engagement and UX findability

• Performed competitive benchmarking and content audits, guiding executive decisions and improving digital strategy

• Developed digital marketing strategies that leveraged organic channels, generating over $7,000 in donations and increasing visibility by 40% without paid advertising spend

• Created, edited, and published web pages by collaborating with marketing and stakeholders, enhancing user experience and content accuracy
  

Content & Project Manager
Jewish Federation of Greater Atlanta - 2017-2020

• Oversaw website reorganization, including revised information architecture and user flows, improving site navigability

• Developed and implemented a digital content strategy, managing project timelines and resources, resulting in a significant increase in  audience reach and brand recognition

• Designed and analyzed community surveys to identify needs and shortcomings, resulting in improved programming and community engagement

CAREER SUMMARY

Strategic and empathetic UX Researcher with 4+ years of experience orchestrating end-to-end research initiatives across diverse product lifecycles. Proven ability to translate complex user behaviors and needs into actionable insights that inform and improve product strategy and outcomes. Skilled in mixed-methods research, AI UX testing methodologies, accessibility testing, and stakeholder engagement across healthcare and nonprofit sectors. Passionate about inclusive design and leveraging AI to enhance digital experiences.

LEADERSHIP QUALITIES

Problem-solving
Strategic thinking
Cross collaboration
Task ownership
Flexible & adaptable
Detail-oriented
Project management

SKILLS

Agentic AI research
Accessibility testing
Generative research
Evaluative research
Competitive analysis
Heuristic evaluation
User interviews & surveys
Usability testing
Preference testing
Card sorting
Data synthesis & analysis
User personas
Journey mapping
Information architecture
User-centered design

TOOLS

UserZoom
Dovetail
Maze
Usability Hub
Fullstory
Optimal Workshop
Google Suite
Microsoft Suite
Jira
Figma
Miro

CERTIFICATION

Certified Professional in Accessibility Core Competencies (CPACC, planned January 2026) - International Association of Accessibility Professionals (IAAP)

Design Thinking Practitioner - LUMA Institute

UX Design - CareerFoundry

Social Media Management - Georgia Center for Nonprofits

EDUCATION

B.A. Spanish Language & ESOL Teaching -
North Park University

LANGUAGES

English - native fluent
Hebrew - proficient
Spanish - conversational