EXPERIENCE

Sr. UX Researcher
Genuine Parts Company - Oct-Dec 2024

• Led user interviews, contextual inquiries, and competitive analyses in a B2B supply-chain setting to inform product design across all touchpoints

• Conducted qualitative and quantitative research, delivering actionable insights that aligned user needs with business objectives

• Collaborated with product, design, and engineers to transform research
  data into innovative design solutions

UX Researcher, Accessibility Analyst
BlueCross BlueShield of Tennessee - Aug 2023 - Sep 2024

• Conducted end-to-end generative and evaluative research, including with users of assistive technology, to inform UX and accessibility for native apps, member portals, and public-facing websites

• Analyzed and synthesized research findings, providing actionable insights and recommendations to stakeholders

• Evaluated digital products (native apps, member portals, websites) using assistive technologies (keyboard navigation, screen readers) to ensure adherence to WCAG 2.1 for product redesigns and launches

UX Researcher & Designer
LH Creative Co. - Aug 2022 - Jul 2023
Clients - SMPL Terms, Career Coaching Pro, Inclusive, Weavechain, Tech Fleet

• Collaborated with stakeholders to gather requirements and ensure business and customer goals were met, maximizing ROI

• Conducted full-cycle mixed methods studies, delivering findings through documentation and presentations to advocate for users, inform design decisions, and drive product impact

• Ensured designs met accessibility standards through product audits, resulting in increased adoption

• Designed mobile and web wireframes in a lean Agile environment, partnering cross-functionally with product, development, research, and content teams

UX Researcher & Digital Marketing
Down Syndrome Association of Atlanta - March 2019 - July 2022

• Performed competitor benchmarking and generative research, presenting recommendations to guide executive decision-making in website redesign

• Planned and conducted user and stakeholder workshops to define information architecture, increasing user engagement

• Managed content audits to validate design direction and strategy

• Ideated and launched annual social media campaign for website, email, and targeted social posts, generating over $7,000 

• Created, edited, and published web pages by collaborating with marketing and stakeholders, maintaining up-to-date assets for best customer experience

Content & Project Manager
Jewish Federation of Greater Atlanta - 2017-2020

• Developed and executed engaging email campaigns to nurture leads, promote product updates, and drive customer retention

• Oversaw website reorganization, including revised information architecture and user flows, improving navigability

• Designed and analyzed community surveys to identify needs and shortcomings, resulting in improved programming and community engagement

• Developed and implemented a digital content strategy, managing project timelines and resources to engage the desired audience and build brand recognition, resulting in 300+ followers

Executive Administrator
Sar-El Tours & Conferences - 2010-2016

• Supported multiple projects in an ever-changing environment to assist the CEO in daily activities across various lines of business

• Assisted in planning and operating international conferences and events for 200-5000 tourists at a time

• Liaised with international business professionals and vendors by conducting transactional and contractual closings, improving company profitability

CAREER SUMMARY

Experienced UX Researcher (4+ years) leveraging a background in digital marketing, content management, and project management to understand user behavior and drive intuitive, inclusive product solutions. Proficient in end-to-end research methodologies, with a strong commitment to accessibility.

LEADERSHIP QUALITIES

Problem-solving
Task ownership
Collaboration
Flexible & adaptable
Strategic thinking
Project management

SKILLS

Generative research
Evaluative research
Competitive analysis
User interviews & surveys
Usability testing
Preference testing
Card sorting
Affinity mapping
Data synthesis & analysis
User personas
User stories
User flows
Journey mapping
Information architecture
Analytical thinking
Design thinking
Wireframing & prototyping
WCAG 2.1 Accessibility

TOOLS

UserZoom
Dovetail
Maze
Aurelius
Usability Hub
Fullstory
Jira
Google Suite
Microsoft Suite
Figma & Figjam
Mural 
Miro

CERTIFICATION

Design Thinking Practitioner - LUMA Institute | May 2023
UX Design - CareerFoundry | 2021 - 2022
Social Media Management - Georgia Center for Nonprofits | 2019

EDUCATION

B.A. Spanish Language & ESOL Teaching -
North Park University

LANGUAGES

English - native fluent
Hebrew - proficient
Spanish - conversational